Freshjive Fall 2010 Preview

Freshjive Fall 2010 Preview
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As PSFK has previously covered, this coming year will mark a dramatic change for influential streetwear label Freshjive as they embark on a logoless/brandless campaign.

Laura Feinstein
  • 4 january 2010

As PSFK has previously covered, this coming year will mark a dramatic change for influential streetwear label Freshjive as they embark on a logoless/brandless campaign. This strategy applies not just to their advertising, but also to the clothing itself- which from the looks of the Fall 2010 Preview sent out earlier this month will take on a more minimalist and classic menswear look than we’ve ever seen from the brand.

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