G-Star Uses Social Media To Attract ‘Regular People’

G-Star Uses Social Media To Attract ‘Regular People’
technology

G-Star Raw has adopted the culture of social media to source reporters for their New York Fashion Week coverage.

Kat Popiel
  • 4 january 2010

Want to attend New York Fashion Week and be a rookie reporter for G-Star Raw?  The global fashion brand has adopted the culture of social media to not only recruit the best photographer, the most outstanding YouTube video producer, the most addicted Twitter user and the most active Facebook user they can find but they’re simultaneously using those very same social media weapons to seed their call-for-entry messages.  With a specially created sign up platform, potential candidates are asked to sign up by connecting with their social media accounts; for example, via Facebook, G-Star lovers are asked to upload a photo of themselves in their best denim look.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.