Using public data gathered from the APIs of social networks, the Really Interesting Group was able to prototype unique gifts based on the activity of the recipients.

Using public data gathered from the APIs of social networks, the Really Interesting Group was able to prototype unique gifts based on the activity of the recipients. These included snowmen whose head size reflected the recipients' number of followers on Twitter, as well as more abstract ornaments shaped by the frequency of aperture values on Flickr and data from Last.fm and Dopplr.

These are the number of scrobbles submitted to Last.fm per month for 12 months starting in October 2008. The results can be read from top to bottom.

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