Grant McCracken: Reading A Restless Culture

Grant McCracken: Reading A Restless Culture

Grant McCracken explains the role of a Chief Culture Officer.

Contributing Writer
  • 4 january 2010

Most of us read PSFK to get early warning and better intelligence.  This is useful in our own lives, and crucial for the organizations for which we work.  Now these organizations can choose their response.  And this is better than the standard modality of the American corporation: total surprise followed by blind reaction.

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