Lessons Learned from Google: What to Expect in 2010
Aaron Goldman, author of "Everything I Know About Marketing, I Learned from Google", shares 10 insights he learned from Google.
Google is doubtlessly one of the most inspiring brands in the technology and business landscape. The subject of much media, classroom, boardroom – and even bookstand discussion – Google’s marketing and business practices inspired Jeff Jarvis to release “What Would Google Do?” this past year, and Aaron Goldman to author “Everything I Know About Marketing, I Learned from Google”, which will be released later in 2010.
Goldman wrote a preview of what he’ll discuss in the book for MediaPost, proposing 10 insights he learned from Google based on their many endeavors in 2009. For the sake of brevity, we’ve picked the key insights behind some of Google’s top innovations during 2009, serving as a preview of what we should be prepared to address and evolve in digital space in 2010 – as led by Google, of course.