Merci is the first “Charity Store” in France, where 100% of their profits will go to non-profit support, giving customers who would normally buy luxury goods the chance to also give to a worthy cause in the process.

As illustrated by the H & M debacle of last week, adding a “green” collection without the proper business practices can often do more harm than good to the image of a company. That’s why it is so refreshing to read about organic shoe line Veja‘s upcoming collaboration with Parisian concept store Merci.

Merci is the first “Charity Store” in France, where 100% of their profits will go to non-profit support, giving customers who would normally buy luxury goods  the chance to also give to a worthy cause in the process. The collaboration will be released this February, and will feature an exclusive trainer made with organic cotton and wild Amazonian rubber.

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