In Brief

PSFK talks to Rob Walker about Significant Objects Volume 2.

In our article “Do Make Believe Histories Add Value To Our Objects?“, we covered Rob Walker of Murketing and his work with the Significant Objects project. The experiment uncovers some insight on the nature of value, giving fictional history to mundane thrift store items through invented narratives about each object’s story. The items are sold on eBay, with full disclosure of their made-up stories, often at a final selling price of many times the original value.

The Significant Objects team has now followed up with Volume 2 of the project, a second round of objects with the proceeds going directly to the 826 National non-profit organization. The project has hit the $1000 mark as of last week.

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