PSFK Talks To Rob Walker of Significant Objects
PSFK talks to Rob Walker about Significant Objects Volume 2.
In our article “Do Make Believe Histories Add Value To Our Objects?“, we covered Rob Walker of Murketing and his work with the Significant Objects project. The experiment uncovers some insight on the nature of value, giving fictional history to mundane thrift store items through invented narratives about each object’s story. The items are sold on eBay, with full disclosure of their made-up stories, often at a final selling price of many times the original value.
Now Track More Ideas
- Salesforce Software Helps Retailers Build Profiles To Understand Individual Consumers
- Walmart Offers Holiday Shoppers Private-Label Tech Accessories Line
- Walgreens Experiential Store Offers Extended Beauty And Healthcare Services
- PSFK Retail Conference Preview: Ro’s CEO On Democratizing Healthcare Through Telemedicine