PUMA X UNEP “Play For Life” Partnership

PUMA X UNEP “Play For Life” Partnership
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Puma has teamed up with the United Nations Environment Programme to institute a partnership dubbed "Play for Life" which supports biodiversity and "specific initiatives" in Africa.

Laura Feinstein
  • 7 january 2010

Though Pumas as mountain lions are a solitary and fickle creature, Puma the brand understands the importance of having global friends. It’s part of this reason that they’ve teamed up with the United Nations Environment Programme to institute a partnership dubbed “Play for Life” which supports biodiversity and “specific initiatives” in Africa. In addition, they’re also unveiling The PUMA Africa Unity Kit, which according to a recent press release by PUMA will be:

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