Redefining What Makes A Campaign Viral

Redefining What Makes A Campaign Viral
technology

Ivan Askwith, Director of Strategy at Big Spaceship, recently offered an insightful perspective into how brands could best engage consumers over the long-run.

Paloma M. Vazquez
  • 28 january 2010

Ivan Askwith, Director of Strategy at Big Spaceship, recently offered an insightful perspective into how brands could best engage consumers over the long-run by ceasing to refer to “viral” as merely a campaign objective – but rather as a deliberate choice to share quality content that a consumer will be motivated to share with others.

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