Retailers Spot Trends Through Virtual Mannequins
Fashion retailers are using the 'build yourself an outfit' apps found on their websites and applications to understand changing trends.
Fashion retailers are using the ‘build yourself an outfit’ apps found on their websites and applications to understand changing trends. Not only do these applications allow consumers to mix and match apparel to find combination that are right for their next night out (or day in work) but they are also sending information to the retailers to help them track changing needs. The New York Times reports on the use of this data-led technology by teenage fashion store Wet Seal:
Now Track More Ideas
- eBay Shoppers Can Drag & Drop Product Images For Better Search Results
- Retailers Can Improve In-Store Navigation With Virtual Positioning Platform
- Interview: How A Blockchain-Based Platform Aims To Turn The E-Commerce World Into A Decentralized Amazon
- Messaging App Lets Car Dealers Provide Live Assistance To Shoppers