Russell Davies recently did a presentation for the Guardian, in which he provided some perspective on post-digital thinking.

Russell Davies recently did a presentation for the Guardian, in which he provided some perspective on post-digital thinking.  Davies' subsequent blog post elaborated on where he sees the industry moving as the digital conversation shifts from how brands should engage with consumers on a computer screen, to how brands should engage consumers when the communications medium becomes the brand's product itself.

While humorously pointing out how unimpressed we've grown by mostly anything delivered on a PC screen, Davies proposes that “digital” communication will evolve into the real world space, perhaps by using physical objects/products as their medium, and not just the computer screen.

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