Russell Davies: Products As Communications Channels In A Post Digital World

Russell Davies: Products As Communications Channels In A Post Digital World
technology

Russell Davies recently did a presentation for the Guardian, in which he provided some perspective on post-digital thinking.

Paloma M. Vazquez
  • 18 january 2010

Russell Davies recently did a presentation for the Guardian, in which he provided some perspective on post-digital thinking.  Davies’ subsequent blog post elaborated on where he sees the industry moving as the digital conversation shifts from how brands should engage with consumers on a computer screen, to how brands should engage consumers when the communications medium becomes the brand’s product itself.

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