An interesting insight courtesy of ESPN reporter Chris Connelly on the impact of social networks are having on the future of "big" media.

A recent conversation between ESPN reporters Bill Simmons and Chris Connelly in which they discussed the top pop culture stories and trends of the decade, included an interesting insight on the impacts the emergence of social media sites such as MySpace, Facebook and Twitter are having on “big media,” an industry much maligned for its failure to anticipate and react to the push online. As Connelly notes, one of the most defining characteristics of the past ten years was the of the arrival of the “first person singular,” with the internet suddenly giving everyone a voice – a trend driven both by a desire a to differentiate ourselves from the crowd and an attempt to leave our mark on the world in some way. Although many feel this empowerment of the masses will signal the end of traditional media as more an more people become creators, Connelly sees it having the opposite effect, preserving media's central role within the cultural landscape, saying:

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