Visiting mega-supermarkets or buying fresh veggies and produce from wet markets is oft becoming a thing of the past for many young Chinese.

Visiting mega-supermarkets or buying fresh veggies and produce from wet markets is oft becoming a thing of the past for many young Chinese.

According to Leon Ni, a 23 year old Shanghai resident, food shopping amongst Chinese youth is essentially dead.

“We order take-out on workdays, or buy food from convenient stores on workdays. On weekends, we gather with friends and go to various restaurants to enjoy ourselves.”

Organic online grocer, Cai Guan Jia is hoping to capitalize on the death of Chinese youth grocery shopping by introducing, convenient, healthy, and ready to deliver groceries. It offers 66 kinds of vegetables, 50+ kinds of meat, and 20 kinds of seafood.

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