Taking It To The Screens: Discount Clothier Zara Goes Online
In 2010 it's not enough to just take your message to the streets, you've also got to take it to your customer's screen.
While many large department and fast fashion stores have begun to downsize, one company has decided to expand via their web presence. Zara, the Spanish equivalent to H&M, in 2010 will be branching out to include an online store for Spain, France, Italy, Germany, the U.K. and eventually the rest of the European market. A similar strategy worked well for Topshop, which previously was only available online in the UK and EU zones, and is now available globally.
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