Taking It To The Screens: Discount Clothier Zara Goes Online

Taking It To The Screens: Discount Clothier Zara Goes Online

In 2010 it's not enough to just take your message to the streets, you've also got to take it to your customer's screen.

Laura Feinstein
  • 21 january 2010

While many large department and fast fashion stores have begun to downsize, one company has decided to expand via their web presence. Zara, the Spanish equivalent to H&M, in 2010 will be branching out to include an online store for Spain, France, Italy, Germany, the U.K. and eventually the rest of the European market. A similar strategy worked well for Topshop, which previously was only available online in the UK and EU zones, and is now available globally.

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