Three brands prove there is money in catering to niche, unique identities and not just mountains of badly made mass-market knock offs. Meet this decades retail rock stars who don’t actually buy any stock.

INA

Ina Bernstein, owner of the New York based consignment retail chain INA, opened her first store in Manhattans Nolita area in 1993.  With a background in contemporary merchandising, Ina was the first to make consignment shopping cool. She now has 5 stores, a thriving international eBay business, and a combined annual turnover of $4 million – without buying any inventory.

GL: Consignment stores have had a good time during the recession, people selling and buying less expensive designer clothes – do you think it will stick?

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