Bill Buxton, Principal Scientist at Microsoft Research, has written a fascinating essay in about what he calls the "long nose of innovation."

Bill Buxton, Principal Scientist at Microsoft Research, has written a fascinating essay about what he calls the “long nose of innovation.” Using a new interpretation of Chris Anderson’s long tail diagram as a focal point for his theory, Buxton explains that most innovation happens over a long period of time before spiking into an “aha!” moment of public consciousness and wonderment (such as the iPad).

He explains that the really important part of innovation is the constant refinement of already-good ideas:

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