The Importance Of Innovation’s “Long Nose”

The Importance Of Innovation’s “Long Nose”
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Bill Buxton, Principal Scientist at Microsoft Research, has written a fascinating essay in about what he calls the "long nose of innovation."

Dan Gould
  • 29 january 2010

Bill Buxton, Principal Scientist at Microsoft Research, has written a fascinating essay about what he calls the “long nose of innovation.” Using a new interpretation of Chris Anderson’s long tail diagram as a focal point for his theory, Buxton explains that most innovation happens over a long period of time before spiking into an “aha!” moment of public consciousness and wonderment (such as the iPad).

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