Fashion bloggers have begun to take the reigns from traditional media in the fashion industry.

In a recent refinery29 article, the author tackles the subject of how internet visibility can actually drive demand for a new product. The item in question? The Moschino block letter buckle, which has appeared everywhere from a candidly snapped party goer on The Cobrasnake to style diaries Fashion Toast and BleachBlack. While actual fiscal proof of the items' popularity isn't available, its ubiquity on some of the highest viewed style blogs on the web will surely act as better advertisements to a younger and chic-centric audience than a traditional billboard in Times Square or full page add in Vogue. Having your product come up on a blog such as BleachBlack, which is well respected in the fashion community enough for them to launch their own nailpolish line, is more invaluable to reaching young, hip “tastemakers” than almost any other type of social media- including a strong presence on social networking sites like Facebook or Twitter. Just like how seeing pictures of a great party makes you wish you'd been there- having a product innocuously sold through blogs about people having a good time and doing what they love will always resonate stronger than a carefully curated image designed just to sell.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in