Theories Of Linguistic Metaphor Applied To Technology And Innovation
How does metaphor shape the way we think and innovate?
Earlier today Mashable contributor Venkatesh Rao illuminated how conceptual metaphors deeply impact the way we think about, use, and develop technology. The excerpts below summarize Rao’s case that we need to carefully consider the way we frame emerging networks and developments, or at the very least be aware of the potential implications.
As much as we focus on developing new technologies, it is also essential that we break free of certain metaphors that bind and restrict our thinking about what these technologies can ultimately achieve. The familiar document metaphor, among others, has cast a long shadow on how we think about the web, and is standing in the way of some innovation.