Theories Of Linguistic Metaphor Applied To Technology And Innovation

Theories Of Linguistic Metaphor Applied To Technology And Innovation

How does metaphor shape the way we think and innovate?

Kyle Studstill
  • 14 january 2010

Earlier today Mashable contributor Venkatesh Rao illuminated how conceptual metaphors deeply impact the way we think about, use, and develop technology. The excerpts below summarize Rao’s case that we need to carefully consider the way we frame emerging networks and developments, or at the very least be aware of the potential implications.

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