Coca-Cola's "Happiness Machine" is the brand's first global video produced exclusively for viral distribution.

Coca-Cola’s new “Happiness Machine” video – the brand’s first global video produced exclusively for viral distribution – has racked up more than 729,000 views since launching on YouTube on January 12th.  Produced by Atlanta’s Definition 6, the video ties into Coke’s global “Open Happiness” campaign, and has not been used in TV ads. Its distribution and marketing thereof has been limited to a global Tweet and Facebook page announcement.

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