(Video) Coca-Cola’s Happiness Machine

(Video) Coca-Cola’s Happiness Machine
technology

Coca-Cola's "Happiness Machine" is the brand's first global video produced exclusively for viral distribution.

Paloma M. Vazquez
  • 21 january 2010

Coca-Cola’s new “Happiness Machine” video – the brand’s first global video produced exclusively for viral distribution – has racked up more than 729,000 views since launching on YouTube on January 12th.  Produced by Atlanta’s Definition 6, the video ties into Coke’s global “Open Happiness” campaign, and has not been used in TV ads. Its distribution and marketing thereof has been limited to a global Tweet and Facebook page announcement.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.