(Video) Michael Pollan On The High Cost Of Cheap Food

(Video) Michael Pollan On The High Cost Of Cheap Food
Innovation

Earlier this week, food journalist and author Michael Pollan appeared on the Daily Show to promote his new book "Food Rules" and discuss the high costs associated with cheap food.

Scott Lachut, PSFK Labs
  • 7 january 2010

Earlier this week, food journalist and author Michael Pollan appeared on the Daily Show to promote his latest book “Food Rules,” a straightforward set of guidelines for helping us navigate the increasingly complex question of “What should you eat?” In discussing the book, Pollan points to the hidden costs of cheap food on both the health of ourselves and the environment. Pollan cites a staggering statistic, noting that the average American receives 20 percent of their annual calories from high fructose corn syrup, a figure that explains the high incidences of preventable diseases such as type II diabetes.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.