When Going “Green” Isn’t Enough: Is H&M Trashing Perfectly Good Clothing?

When Going “Green” Isn’t Enough: Is H&M Trashing Perfectly Good Clothing?
Design

In what (if proven true) is slowly but simmering to become one of the biggest scandals in fashion this year, it's recently come to light that Swedish clothing chain H & M has a little known practice of discarding and making unwearable unsold merchandise.

Laura Feinstein
  • 7 january 2010

In what (if proven true) is slowly but simmering to become one of the biggest scandals in fashion this year, it’s recently come to light that Swedish clothing chain H & M has a little known practice of discarding and making unwearable unsold merchandise. While many large labels like the Gap have a similar practice for samples used in the design showroom (so they can’t be copied by competitors, or stolen from the studio), this revelation sheds a particularly disturbing light on the launch of their new Garden Collection. The collection is supposedly H&M’s attempt to “go green” which according to a recent press release:

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