2010 Detroit Auto Show Review: Five (Almost) Standout Ideas

2010 Detroit Auto Show Review: Five (Almost) Standout Ideas
Design

The early weeks of January typically involve a trip to Detroit specifically to see the North American International Auto Show.

Dave Pinter, PSFK
  • 5 february 2010

The early weeks of January typically involve a trip to Detroit specifically to see the North American International Auto Show. I’ve been attending the event at Cobo Hall for two decades and the reason I go is because it is more than just a car show. Several months prior to opening day, the stark convention center is transformed into a gallery of immersing experiences showcasing rolling sculpture. The show uses every element of theatre including, architecture, lighting, sound, and motion to tell compelling stories about people and cars. The Detroit show is just one of those unique events best experienced in person and there is usually lots of inspiring things to see.

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