Recently, PSFK paid a visit to Evisu's studio in Soho to see how their new CEO and Creative Director Scott Morrison was settling into the masthead.

Recently, PSFK paid a visit to Evisu‘s studio in Soho to see how their new CEO and Creative Director Scott Morrison (formerly of Earnest Sewn and Paper,Denim, Cloth fame) was settling into the masthead.  Residing in a cozy downtown loft populated by bustling designers and creatives Morrison seemed at home, and told us a little bit about the art and history of Evisu- as well as his vision for the brand.

PSFK: First off, how have things been going?

SM: It’s been a bit chaotic, but also a lot of fun.  Essentially we’ve completely overhauled  the brand itself and the management team.  There’s a collaborative approach to design and management and a re-dedication to the things that made Evisu great when it first began.  From the fashion standpoint, there are a few new elements: 1) the men’s collection which is based on heritage, denim and workwear inspirations, while 2) the Evisu Genes collection is driven more by current fashion and the international market. The third element is the introduction of a new woman’s collection, the first of its kind of Evisu, and a source of real excitement in the office and in the market right now.  Its incredible to see so many people passionate about contributing to this brand’s revival.

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