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Ben Wilson Sculpts An F1 Car Out Of Puma Shoeboxes

Ben Wilson Sculpts An F1 Car Out Of Puma Shoeboxes
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Ben Wilson Design recently worked with Puma to construct a scale replica of a Formula 1 race car out of shoe boxes.

Dave Pinter, PSFK
  • 19 february 2010

We’re keen on spotting creative reuses for product packaging. UK based Ben Wilson Design recently worked with Puma to construct a scale replica of a Formula 1 race car out of shoe boxes. The project aimed to represent Puma’s ongoing relationship with motor sports. Ben kindly provided a bit of detail on the project to PSFK.

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