Brand Mapping As A Consumer Insights Tool

Brand Mapping As A Consumer Insights Tool
technology

The brands we choose arguably say something about our identity - what we value in the products we use, how we perceive ourselves and how we want to be perceived.

Paloma M. Vazquez
  • 16 february 2010

The brands we choose arguably say something about our identity – what we value in the products we use, how we perceive ourselves,  and how we want to be perceived.  In order to paint a more holistic picture of the choice of brands one uses throughout their day, Storm Brand DNA – a brand and design strategy agency out of Melbourne, Australia – uses ‘Brand Mapping’ within their Insights process on commercial projects.

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