Burger King To Serve Seattle's Best Coffee
By September, Seattle's Best coffee (owned by Starbucks) will be served at 7,250 Burger King restaurants in the US.
By September, Seattle's Best coffee (owned by Starbucks) will be served at 7,250 Burger King restaurants in the US. The 100% Arabica bean coffee will replace the current BK Joe offerings, and will range in price from $1 to $2.79 with the option to add vanilla, mocha flavors or whipped toppings.
BK's move recognizes the importance of coffee to restaurant menus of every kind, including fast food's, particularly in light of McDonald's McCafe concept. It also signals expansion of the Seattle's Best brand as one part of Starbucks' future growth strategy – in light of its advantageous mass appeal. Seattle's Best also inked a deal this past September with Subway, serving its coffee at 9,000 Subway restaurants in the US and Canada.