With 10 million people watching the movie in the first week of its release, a machinima film may prove to be more popular than Avatar in China.

An hour long machinima film produced in a bedroom in China has stirred emotions and quickly become a big hit with over 10 million people watching the movie in the first week it was available online. The movie is a satire that takes a swipe at Chinese authorities attempts to monitor and control internet use. The makers created the movie in popular multiplayer game World of Warcraft at no cost and employed the talents of up to 100 gamers to ‘act' in the movie.

Some commentators say that the film is more important than Avatar. Chinese media blog DigiCha gives this summary of the film:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in