Cosmetics giant Shiseido has introduced a new method of sampling makeup in Japan.

Cosmetics giant Shiseido has introduced a new method of sampling makeup in Japan.

By using augmented reality, customers can now try on makeup on virtually. The customer sits in front of a camera, which scans their face. Shoppers can then choose to try assorted colors, shades, products, and techniques by interacting with a touchscreen. The machine then gives recommendations, based on the face scan, and produces a ‘before/after’ image reference (with specific product recommendations highlighted) for the shopper to assess which products are right for them.

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