According the Journalism School at Columbia University, there are certain skills all journalists should have when it comes to social media.

According the Journalism School at Columbia University, there are certain skills all journalists should have when it comes to social media.

The list created by Sree Sreenivasan, dean at the Journalism School, and one of his graduate students, Vadim Lavrusik, ranges from community building to business savy to understanding metrics. There’s also a need to be a great “pointer” and share content from yourself and others. This content should be either helpful, useful, informative, entertaining, or funny.

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