The Dunlin shop conjures images of both the hip and urban, and an old world studio hidden from the bustle of the big city.

With the consumer climate being what it is, stores have been pulling out all the stops to bring customers back into the fold.

This past September, New York City held its first ever Fashion’s Night Out; a global celebration of the entire industry where stores stayed open late to accommodate shopper’s schedules. The puzzling thing about the event, however, was that it was one of the first times retail businesses had thought to use this late-hours strategy, which had been largely overlooked in favor of slash sales and marketing gimmicks.

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