George Parker: Do You Have A Clue As To Exactly What Business You’re In?
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
There is no doubt, the advertising agency business is in a state of flux, some would argue it is in a state of decline, I would be inclined to say it is on a slippery slope towards oblivion. But then again, I’ve always been prone to exaggeration, hyperbole and bullshit in general. However, anyone with a modicum of good sense and the price of a couple of pints realizes the traditional advertising agency model, as exemplified by the majority of BDA’s, is toast.
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