George Parker: Do You Have A Clue As To Exactly What Business You’re In?

George Parker: Do You Have A Clue As To Exactly What Business You’re In?

George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

George Parker
  • 23 february 2010

There is no doubt, the advertising agency business is in a state of flux, some would argue it is in a state of decline, I would be inclined to say it is on a slippery slope towards oblivion. But then again, I’ve always been prone to exaggeration, hyperbole and bullshit in general. However, anyone with a modicum of good sense and the price of a couple of pints realizes the traditional advertising agency model, as exemplified by the majority of BDA’s, is toast.

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