George Parker: Go Daddy Go!

George Parker: Go Daddy Go!

George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

George Parker
  • 8 february 2010


Last week, in my column “Managing Expectations” I wrote about the contrast between the ways Apple controlled the conversation prior to the launch of the iPad, versus the way that increasingly, the TV spots on the Super Bowl have been run to death before the event actually takes place. At the time of writing, 2.30 PM on Sunday February 7th, kick off time is still two hours away, but the pre-game shows have been running since 7.00AM this morning. This means that most of the rabid fans are so shitfaced by now, they’ll probably pass out before anyone touches the ball.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.