In Brief

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

As promised last week, I am not writing any more about the Super Bowl, nor am I writing about Danica Patrick and her less than salubrious introduction to the Good Ole Boy, baccy chewing style of NASCAR racing at Daytona, where she was unceremoniously shunted off the track half way through the race. No, we have much more important stuff to consider here. Because it’s Olympic time, yet again! Well, the winter version of possibly the most commercialized sporting event on the face of the planet.

Not only do Olympic sponsors pay the equivalent of the gross national product of a small African nation for the privilege of being named the official nose hair grooming supplier to the Bosnia-Herzegovina curling team, they then proceed to bombard the airwaves with excruciatingly bad and annoying TV spots proclaiming this amazing fact.

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