George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

As promised last week, I am not writing any more about the Super Bowl, nor am I writing about Danica Patrick and her less than salubrious introduction to the Good Ole Boy, baccy chewing style of NASCAR racing at Daytona, where she was unceremoniously shunted off the track half way through the race. No, we have much more important stuff to consider here. Because it’s Olympic time, yet again! Well, the winter version of possibly the most commercialized sporting event on the face of the planet.

Not only do Olympic sponsors pay the equivalent of the gross national product of a small African nation for the privilege of being named the official nose hair grooming supplier to the Bosnia-Herzegovina curling team, they then proceed to bombard the airwaves with excruciatingly bad and annoying TV spots proclaiming this amazing fact.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)