George Parker: Managing Expectations!

George Parker: Managing Expectations!

George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

George Parker
  • 2 february 2010

By the time you read this it will be a week since the Apple iPad was launched. There will also be just over a week to go before we have to endure the Super Bowl, or as the hoi polloi of the ad biz love to call it, “The Super Bowl of Advertising,” not accepting that it hasn’t been that for years. So, what do these two rather different events have to do with each other? I will explain.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.