George Parker: Managing Expectations!
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
By the time you read this it will be a week since the Apple iPad was launched. There will also be just over a week to go before we have to endure the Super Bowl, or as the hoi polloi of the ad biz love to call it, The Super Bowl of Advertising, not accepting that it hasnt been that for years. So, what do these two rather different events have to do with each other? I will explain.