Get Real: Bobbi Brown’s Pretty Powerful Campaign
Bobbi Brown Cosmetics has launched "Pretty Powerful", a campaign featuring real women.
Bobbi Brown Cosmetics has launched “Pretty Powerful“, a campaign featuring real women. A photo gallery profiles eight women, where clicking on each profile reveals a brief bio, a before and after image, video testimonial, and tips from Bobbi herself. The photos and videos transform real women with subtle touches and emphasize that with the right tools, women can feel confident about their natural beauty. Describing her inspiration for the new campaign, Bobbi Brown explains:
“This season, I was inspired to ask my friends not models to be the faces for my new campaign. They’re pretty to begin with, but with a few simple tweaks, they look their absolute, most confident best. That’s pretty powerful.”
Bobbi Brown is also hosting a video contest, where she asks contributors: “How do YOU go from feeling pretty to pretty powerful?” Among the entries, fifteen finalists will be chosen and sent a personalized selection of Bobbi Brown Cosmetics to create their next Pretty Powerful video submission. In March, the gallery of videos will be open for public voting. For every vote cast in the Pretty Powerful contest, Bobbi Brown will donate $1 to Dress for Success, an organization that provides disadvantaged women with interview suits and career development advice. Three grand prize winners will be chosen and flown to New York City for a master class and brunch with Bobbi Brown.