Interactive Dress Brings Real-Time Fan Images To The Grammys

Interactive Dress Brings Real-Time Fan Images To The Grammys
technology

Integrating social technology with fashion and music, Imogen Heap's 'twitdress' accompanied her appearance at the Grammys.

Kyle Studstill
  • 3 february 2010

Integrating social technology with fashion and music, Imogen Heap’s ‘twitdress’ accompanied her appearance at the Grammys. Using the hashtag #twitdress, fans could tweet images to a screen Heap wore as part of her outfit. Heap’s vision was to use the dress was a way of letting fans accompany her on the red carpet, according to a message posted on Twitter.

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