Kulula Airplane Rebranding
Now every traveler can look at the plane and learn where the black box is.
South Africa’s Kulula airlines recently received the rebranding treatment from their in house creative team when they applied this 101 guide to the various parts of the airplane. Now every traveler can even learn where the black box is.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”