enoVate is an insights and design firm based in shanghai. we publish daily insights and develop creative solutions for China’s youth market.

Chances are, if you’re a young, affluent Chinese guy living in a large city of China, you’ve heard of P1.cn. Further chances are, your picture was taken by them and posted on their exclusively naughty and niche SNS community. You were probably then identified by a friend or co-worker and “tagged”. The next thing you know, you’re hooked into the P1.cn SNS world of exclusivity, affluence, and showmanship.  So goes the life of a P1.cn user.

In a recent story on the Chinese tech blog, Mobinode, Gang Lu spoke with the founder of P1.cn, Wang Yu, who explains P1’s remarkable SNS philosophy.

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