Manufacturing Value Through Context
Sometimes a product's value seems to come from nowhere at all, instead it is created entirely by giving a normally valueless item value through context.
As PSFK tracks innovation and inspiring projects, we find that many reflect that value that comes from combining existing products, services, or ideas in new ways. We also find that value can seem to come from nowhere at all, instead created entirely by giving a normally valueless item value through context. Below we have collected examples of this manufactured value that PSFK has tracked recently.
Do Make Believe Histories Add Value to Our Objects?
In our article Do Make Believe Histories Add Value To Our Objects?, we covered Rob Walker of Murketing and his work with the Significant Objects project. The experiment uncovers some insight on the nature of value, giving fictional history to mundane thrift store items through invented narratives about each objects story. The items are sold on eBay, with full disclosure of their made-up stories, often at a final selling price of many times the original value.