MTV Europe Finds “Youthtopia”

MTV Europe Finds “Youthtopia”
technology

MTV Europe recently published the results of "Youthtopia" - its first ever effort to understand the values, hopes and dreams of young people in Europe by asking over 7,000 youths to imagine their ideal world.

Paloma M. Vazquez
  • 9 february 2010

MTV Europe recently published the results of “Youthtopia” – its first ever effort to understand the values, hopes and dreams of young people in Europe by asking over 7,000 youths to imagine their ideal world. In order to make the study actionable for business – and not just interesting -respondents were asked to consider brands as people and whether those ‘people’ would be welcome in their eutopic world.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.