(Pics) Sign, Sign, Where’s The Signifier?

(Pics) Sign, Sign, Where’s The Signifier?

Joe Schulz anonymizes the iconic Highway sign in a critique of visual saturation.

Lisa Baldini
  • 22 february 2010

We have all been schooled in the art of meanings and images. It is how branding stakes its claim of effectively reaching consumers. Joe Schulz’s “Sign Out” photograph series anonymize the branded highway signs in a play that may speculate about our saturation with branding in visual culture. For we are used to the sign having a meaning, but take its specific-brand association away and then you are able to see a larger critique on culture.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.