What would Valentine's Day look like if it was redesigned?

What would Valentine's Day look like if it was redesigned?

Armin Vit and Bryony Gomez-Palacio from Under Consideration were tasked by Studio 360 to redesign Valentine's Day. Spending less than two weeks on the project, the studio set out to tackle this list of goals:

Clarify Expectations

Simplify Visual Clutter

Update Color Palette

Revamp Traditions

Transform Cupid

The walk-through reveals how they identified problems, surveyed the current visual language, experimented with solutions, and arrived at the redesigned iconography.

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