Tracing the footsteps trash leaves internationally, the T.O.Y.S mission transforms "junk" by renewing the socio-economic processes in Africa.

theSYNdicate, an international network for transforming arts recently launched the T.O.Y.S. On Tour project. Tracing the footsteps trash leaves internationally, the T.O.Y.S mission transforms “junk” by renewing the socio-economic processes in Africa. Countries in Africa produce commodities such as cocoa, diamonds, gold, and oil that help fuel first-world economies. As a result, third world nations are flooded with products of mass consumption, and in some cases hazardous materials.

The project's goal is to understand the global cycle of garbage by observing how countries deal with trash in different parts of the world. Also, in parallel development, the team hopes to define a scale of measurement to evaluate European trash and ways to dispose of refuse in the most profitable way possible, by ‘selling’ trash in local markets. Artists from theSYNdicate work as waste disposal agents in ‘trash design’ uniforms and bargain with the local African population. Once the market value is established, and a sum of money agreed upon, the European objects of trash are exchanged for a piece of art. Become a shareholder at 35Euro, and you'll receive a piece of useful re-designed trash from Africa's slum industry of artisans.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in