The Importance Of A Design-Centric Process
The current issue of Business Week features a special report dedicated to assessing the value that strong design can add to an organization.
The current issue of Business Week features a special report dedicated to assessing the value that strong design can add to an organization. The piece differentiates design as a process (not a style) that spans multiple disciplines and influences several aspects within an organization, and cites corporate leaders who understand the role of good design.
The report features opinion pieces on the value of design from people such as IDEO partner Diego Rodriguez, who proposes that good business arises from a design-centric process which incorporates marketing, research and ideas – and that uses business constraints as inspiration – with which Seth Godin might agree. RKS Design's Ravi Sawhney and Deepa Prahalad outline four specific areas in which design can create value: understanding the consumer, mitigating risk, boosting marketing and branding efforts, and driving sustainable business practices.