The Sartorialist And Garance Dore On Social Media In Fashion

The Sartorialist And Garance Dore On Social Media In Fashion
Advertising

Last night New York-based advertising agency Lume Creative hosted an industry only seminar on social media in fashion featuring two of the biggest names currently in the field.

Laura Feinstein
  • 18 february 2010

Last night New York-based advertising agency Lume Creative hosted an industry only seminar on social media in fashion featuring two of the biggest names currently in the field: Scott Schuman of TheSartorialist.com and Garance Dore of GaranceDore.fr. This is the first time the two have spoken together in a public forum about their work, success, and vision.

The Truth

At the intimate conference in the Tribeca Skyline Studios, Schuman and Dore held court while a live twitter feed was used to illustrate key talking points, as well as document the discussion for those not in attendance. Starting off the conversation, the pair delved into the difference between fashion blogs and “street style blogs”, citing that while a fashion blog can often be a corporate entity or be an offshoot of an existing magazine (like style.com), a street style blog is often the true artistic vision of its creator – where all the pictures, writing, and layout is done under careful curation . While the duo expounded the virtues of starting ones own blog, in a week that’s been packed with social media and fashion events they offered something invaluable – the truth. One of their most interesting points was how to keep a blog true to its “voice” and of the darker side to when a blog becomes more popular – like copyright infringement battles and the endless stream of advertising pitches and solicitations.

Buying Into A Personality

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