Planac, a Brazilian PC assembler, created a new business model that upcycles old computers into cheap PCs for educational purposes.

In the fifties, when Jair Martinkovic was nine years old and lived in a tenement house, he began selling cans and bottles to earn some money. But instead of just selling the products, he added value by transforming them into creative artifacts and decorative pieces. This was the foundation for the business model he would develop decades later.

Gifted with an innate talent for commerce, he managed to pay for his education with his earnings as a shop attendant and got a degree in accounting. Years later, he started a data processing company, which he named Planac. Some more years went by and Planac started assembling and selling PCs, for which sometimes old computers were accepted as part of the payment.

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