Jamie Oliver explains how to fix America's problem diet in this video from TED.

Chef Jamie Oliver believes that food is important in our homes to bind us to the “best bits” of life. In this talk at TED, he says that there is an awful reality: America is the unhealthiest country in the world. The food landscape America has built around us has shortened the lifespan of our children so that now obesity costs the healthcare sector more than smoking.

In this video he gives the following recommendations on how to fix the problem:

* Supermarkets need an ambassador in every store to teach us how to cook

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in