Visualizing Event Buzz With An Interactive Installation

Visualizing Event Buzz With An Interactive Installation

Sony Ericsson's Hopper Invasion event featured a real-space visualization of the online activity associated with the event.

Kyle Studstill
  • 5 february 2010

In collaboration with Sony Ericsson’s Hopper Invasion campaign this past September in the UK, the interaction designers at constructed a grid of inflatable ‘hoppers’ that were each connected to air pump devices. Fans of the event were encouraged to use the hashtag #prompt while tweeting what creative things they would like to do if they had hundreds of hoppers; these tweets triggered the inflation of the hopper grid, resulting in a real-space visualization of online activity associated with the event.

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