The Great American Apparel Diet is a group of women that are abstaining from buying any new apparel for a year.

The Great American Apparel Diet is a group of women that are abstaining from buying any new apparel for a year. For financial and environmental reasons, their effort is a collective exercise in reconsidering consumption habits.

An initial group of twenty women started fashion fasting on September 1st, 2009. Since then,  women from around the world, varying ages, and educational backgrounds have become part of the exercise.

It reminds us the self-imposed restraints of Dave Bruno, whom wanted to only to own and live with 100 personal objects.

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