Looking deeper into Pandora's history and success offers some key insights and lessons into how a brand can succeed in winning customer loyalty and engagement profitably.

Sunday's New York Times featured an in-depth article on the online radio station Pandora, showing how the company has managed to succeed since its inception, despite many challenges. Looking deeper into Pandora's history and success offers some key insights and lessons into how a brand can succeed in winning customer loyalty and engagement profitably:

1) Give your audience a valuable reason to spend time with your brand

Like personally tailored streaming music and an “in” to new music recommendations.  With a single mission of “playing only music you'll love”, Pandora counts on an audience of 48 million (and growing) users to tune in an average 11.6 hours a month.

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